Auto Dialy Social Media Real Estate Posts
Beingness a real estate agent isn't piece of cake. Whether you bargain with residential or commercial backdrop, you're expected to article of clothing multiple hats at all stages of your career. On top of being a stellar salesperson, you lot've got to stay alee of the bend with social media and digital marketing trends. Past the time you've written your holding descriptions, sent out your e-blasts, created feature sheets, and all of the other artistic marketing tasks associated with selling backdrop, you've run out of encephalon power when it comes to generating social media content.
Yous're not alone in this. In fact, many agents have experienced some level of difficulty with creating entertaining and relevant online content that speaks to their personal and professional brand.
But that's why nosotros're here. We're sharing daily social media content ideas for y'all, so you'll never run out of things to mail service. Heads up, y'all might desire to bookmark this post for time to come reference!
Social media platforms offering so many creative ways to showcase belongings photographs. For instance, you can create a video slideshow using photos right on Facebook itself. Or, you can create a carousel mail on Instagram, where y'all can feature more than ane photo at once and your followers tin whorl through information technology. The reward of creating assets like slideshows or carousels is that y'all can highlight multiple rooms inside one property. This gives your followers a more realistic depiction of your latest listing.
What's going on in the current market? What can buyers and sellers expect from the local market overall? Information technology may as well help to provide hyperlocal data on the market place if yous specialize in certain communities.
Remember, you're the expert. Simply for most agents, their social media presence doesn't reflect their expertise, either because they're non creating the right type of content, reaching the right people, or are fifty-fifty active at all!
How tin you lot help buyers discover what they're looking for? What should they know about showings, credit ratings, and everything that has to exercise with purchasing a home? Are they seasoned real estate investors or are they first-time abode buyers? Share your best tips!
You're not just dealing with buyers. You lot're also dealing with sellers, which is a completely unlike experience in the world of existent estate. The easiest fashion to create content for sellers is to put yourself in their shoes. If you were a seller, what advice would you lot want an agent to share with you lot? How can you present your home in a style that really sells?
Practise you specialize in specific neighbourhoods? Are y'all focused on selling inner-city infills or sprawling residences in gated communities? Anyone looking to buy belongings in your niche neighbourhood volition want to know what other businesses or events will take identify in them. This is your take chances to attract them with a handy neighbourhood guide! Y'all tin can showcase your favourite restaurants in the area, or fun activities to practise during specific seasons.
Or #MondayMotivation, #FridayFlashback, #WednesdayWisdom … Yous get it.
People love Earlier and Afters, especially dramatic ones. You can post home renovations or staging to show what a huge divergence these projects make to a holding.
Encourage more human foot traffic to your open houses by sharing them on social media. Our recommendation is create a beautiful graphic showcasing the all-time rooms within the room and including crucial details such as address, date, time, and of course, your headshot and contact information. To brand information technology easier for yourself, you can batch design these graphics every week so you tin accept them set up for the weekend.
9. Property Video Bout
Non everything yous post online has to be static. Switching up the blazon of media you post will continue things interesting. In fact, video content helps to keep your followers' attention for a longer duration. This media type is also information-rich, and so you lot can build trust with futurity clients. They'll be more comfortable meeting you for the first time if they know what y'all await like, how your vocalisation sounds, how you lot speak, and the torso language you employ. That being said, it's always important to nowadays yourself professionally in your videos. Dress the part!
x. Poll
An easy manner to increase engagement on your social media posts is ask easy questions. Which interior design style exercise your followers prefer? Would they rather stay in or attend an event this weekend? Luckily, many social media platforms offering Poll features to make it easier for you to create these types of posts.
11. Home of the Week
Your Abode of the Calendar week feature tin can be one of the properties you've listed or one that you're a fan of in full general. You don't always have to mail a luxury property, y'all can mail a infinite that's incredibly unique, futuristic, or i that takes the viewer back a few decades. Annihilation different is always a striking on social media.
12. Client Testimonial
If y'all're not already asking your clients for testimonials, you're losing a huge marketing opportunity as a realtor. No affair how oftentimes yous tell online viewers how awesome you are at your job, they're nonetheless more than likely to defer to your past clients for a review.
13. Giveaways or Contests
Ready to heave your post-obit and engagement? Why non give something abroad to show appreciation for your followers? It doesn't ever need to be a product, but if you are choosing to give a production abroad, make sure it'south something your followers willreally want. Or, you can opt for an experience. Spa gift cards or tickets to games always do well on social media.
Pro tip : To avoid losing new followers once your giveaway closes, remind them that there are more giveaways you're planning in the future, and continue to provide value for them in other means.
14. Highlights or Cream of the Ingather
We're know you're super decorated, then you lot're probably handling more than a few backdrop at once. Choose your favourites and share them on your profiles to generate more than interest!
15. Community Service or Charity
Buyers and sellers want to work with an agent who concur the aforementioned values as them. While your negotiation and marketing skills are an important asset to take as a professional, it's not everything. What causes are near and dear to your middle? How practice you volunteer your time? Prove your followers how you lot give back to your community! It's extra exposure for the charity y'all support and it likewise encourages more people to become involved.
xvi. Twenty-four hours in the Life
Equally all real manor pros know, you're selling more than just a holding. Ultimately, you're selling a lifestyle. What would daily life look similar at one of your latest listings? If someone were to buy that property, what would their morning routine look similar? Is there a spa ensuite they would get ready in? Are there nearby pathways they can become for a forenoon jog?
17. Cross-Promotions
Naturally, some of your social media profiles volition need a footling more than love than others. You'll notice that your target market place may be more active on Facebook, rather than Instagram, for example, depending on their demographics. But that doesn't mean you don't want a well-rounded online presence. Social media profiles ascent and fall in popularity, and then don't put all of your eyes in i basket. Encourage your followers to find y'all on other platforms, too!
Pro tip: If you're creating evergreen content on your weblog (aka content that volition always,e'er exist relevant, you tin heave posts that you've created fifty-fifty a few months back. Just make sure that all of the minor details accept been updated beforehand!
18. Gratis Resources
Long form content shows that you really know the real estate industry and that you care enough about your clients to invest time in creating guides, courses, webinars, eBooks, and more to help them out. When it comes to long-form content, the secret is to spend xx% of your fourth dimension creating and updating information technology as time goes on, and 80% of your time promoting it.
19. Local Events
What's happening in the city this weekend? What community events do yous think people should cheque out? Sharing local events shows that yous're in-the-know about current gatherings and your followers volition look to you for suggestions on what to do and see in the city. You'll be known as a neighbourhood expert and urban center skillful at the same time.
20. Meme
Keeping it lighthearted on social media will remind your followers that you're homo. Nobody wants to meet advertisements and sales-y content all the time. If you think about it, people are primarily on social media to proceed up with family and friends and encounter entertaining content. Give them what they're online for!
21. Closing or SOLD Posts
Real manor transactions are extremely complex. Navigating legalities, conditions, and inspections (never mind marketing and finding a buyer!) isn't exactly a walk in the park. So when a transaction is a success, it'southward fourth dimension to celebrate! Welcome your buyers into their new home with a social media shout-out!
22. Personal Posts
Existent estate is a fascinating business because a large office of promoting it boils down to how y'all market yourself as an agent. You'll detect that when you are truly, authentically yourself on social media, you'll attract more than followers than the agent who puts upwardly a facade. People are attracted to genuine people, so show them just a little bit of your life. Where did you go for your vacation? What are your hobbies? What'due south your family doing this weekend?
23. Behind the Scenes
Nothing builds anticipation around a new listing than behind-the-scenes content. If you have videographers, stagers, and other service providers coming into a property, take behind-the-scenes content and post them on your social media profiles. It shows your followers all the difficult work that goes into selling properties. They'll be begging to see the final product!
24. Fun Facts or Trivia
A quick, easy way to add value: Share fun facts on social media! Sharing digestible, bite-sized real estate-related trivia on your accounts will have your followers feeling smarter in less than a infinitesimal.
25. Holiday Greeting
Become into the holiday spirit! Staying relevant on social media also means greeting your followers a Merry Christmas, a Happy Hanukkah, a Spooky Halloween – you name information technology. Plus, themed posts are easy to create.
26. Partnership Highlight
Builders, stagers, photographers, and property managers are all essential partners you need to have in your corner to exist successful in such a competitive manufacture. Highlight them on your social media feed to testify appreciation for everything that they do! Not just will they thank you for the warm-hearting shout-out, it'll give them more content to share on their own social media pages, effectively cross-promoting your account. Just don't forget to tag them in your postal service!
27. How-to and DIY
Exercise-information technology-yourself projects are not only super fun, they as well encourage your followers to create something personally customized, and therefore, special. You can prove your followers easy ways to add together adjourn entreatment to their home, or share interior decoration ideas based on the season.
28. Client Ownership Anniversary
A wonderful way to go along in impact with by clients is to offer online shout-outs! We're sure you're already keeping in touch with them through regular greeting cards or at least through email. Just celebrating their anniversary and checking in to see how much they're loving their new home will show that y'all value their concern and genuinely care most them. And information technology shows future clients that yous're interested in building a long-term human relationship with them, also.
29. Inspirational Quote
People dear people who are energetic, optimistic, positive, and hard-working. Posting an inspirational or motivational quote in one case in a while volition brand your followers realize that they share your aforementioned values. It tin be real estate related, or something more general.
thirty. Question & Answer
Question and Answer sessions are great because they're informative for the viewer and it'south an opportunity for agents to show off their cognition of the industry. Yous can accost Oftentimes Asked Questions through static media, or even better, through video.
Pro tip : Hosting a Alive Q&A is an crawly mode to appoint with your followers in existent fourth dimension. Just let your followers know alee of fourth dimension what engagement and time you're planning on going live then they can brand sure to tune in. And don't forget nigh time zones!
31. Team Highlights
Express gratitude for your team! Y'all tin can highlight individuals or postal service a group photo from your final squad build. Annihilation that shows how much yous capeesh their hard work and company.
Mix information technology upwards!
Schedule your posts ahead of fourth dimension so that yous're never pressured to create content on the spot, simply at the aforementioned time, fourth dimension sensitive listings or events should exist posted on-the-go. This lets your followers know that you're a real human existence and not merely a bot that automatically posts everything.
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